So how can you get the most out of your social media presence and really leverage digital media in your small business?
Boasting over 1.9 billion active users, Facebook is one of the most widely used apps for networking, something highly important to small business owners. Having a business page on this platform increases your brand exposure, builds brand loyalty by allowing interaction between your brand and customers, increases traffic to your website, and allows you to gather more leads for potential clients or customers. Now whilst recent algorithm changes may have upset the apple cart a little, the conversion rate for word of mouth between humans remains prime.
Through its sophisticated advertising options, Facebook allows you to target your audience down to age, location, and even interests. The Insights feature of Pages allows you to see what type of posts perform better with customers so you can give them what they care about most alongside stellar customer service without the need for extra software on your website. Compared to some others, marketing strategy on Facebook is actually rather cost effective.
Instagram brings humanity’s penchant for visuals to the forefront of marketing 300 million daily active users and 500 million monthly users making this app highly influential and presents a new type of demographic. Since its inception, Instagram has grown to not only allow for photos and videos, but also for Snapchat-esque features like Stories (posts that disappear after 24 hours) and the ability to go live. It gives brands a more personal touch than Facebook.
Hashtags are a great way to help other users find your brand’s content on Instagram, and numerous strategies abound for tapping into its capabilities. You can use Instagram to share your products or behind-the-scenes snippets of your process. You could create a special hashtags and ask customers to share their own photos of your products/services and tag you. Another use is hosting exclusive giveaways to raise brand exposure and interaction, or post exclusive Instagram-only deals and sales. You can also embed your Instagram feed into your website’s layout to draw in followers.
But the most important says Geelong Social Media founder Kirsten Macdonald is news, developing and curating interesting news articles that fit your demographic as well as boost your Search Engine Optimisation. “Creating your own news stream that is high quality and interesting for readers, then promoting this on social media in with interacted person to person online is going to be your most powerful and valuable tool in digital promotion.”
At the end of the day, consumers are social creatures favouring visuals over anything else. Using these methods will tap into that, unlocking unlimited growth and sales for your brand.
About Geelong Social Media
Geelong Social Media is a high-performance team made up of business mentors, wordsmiths, photographers, graphic artists, and inspirers that thrive on developing multi-layered brands that gain a loyal following through trust and integrity. Hosting a passion for research, curiosity, growth, dedication and helping people and businesses find their voice and shine their brightest through digital interaction, in the world that demands continual and meaningful engagement, entertainment, instant information, and rewards. For more information, please visit: https://www.geelongsocialmedia.com/our-services/