It’s been a good 30,000+ years since the cave paintings in France were used to depict the lifestyles of bull fighters back in their time.
Mythological, oral and archeological recordings date back as early as 5,000 years ago, with the oldest discovered form of coherent writing beginning with Sumerian script.
For as long as we can recall, we’ve been using every means we could to share experiences and educate others in various topics. In fact, storytelling is the key to understanding and learning. While our enthusiasm to tell stories hasn’t changed, our resources allowing us to do so have expanded significantly. We’ve evolved from tribal cave paintings to social media posts and video blogs.
Communication is sharing ideas and interests.
Communication in marketing has been said to be the transfer of enthusiasm and passion of a product or service to the consumer directly. That said, all businesses seeking to use the digital space to market should strive to tell a story in a way that quickly and effectively shifts the consumer from interest to investment. Curiosity to conversation and then conversation to conversion.
The subconscious, anthropological mind craves the need for “the story” and the digital space provides this, amidst a Western World that has substituted real-time relations with digital dialogue. Storytelling closes the “digital divide” and invites back in the emotion that prompts conviction and connection. Digital communication and social media really tick those “story telling” boxes we yearn for.
As Quantified Communication states, “research shows that messages delivered as stories can be up to 22 times more memorable than just facts.”
Small businesses effectively using storytelling know that our brains often don’t distinguish between fiction and reality, therefore, we immerse ourselves in stories as if we were a part of them. At Geelong Social Media, we practice this also and wish to share with you how easy it is for you and your small business to do the same:
3 Steps to Easy Story-Telling via Social Media
1.Make it easy on yourself and your team. Identify the problem that your customer is facing in the industry. What service or product is lacking? Use an avatar that is your niche demographic, this way the reader immediately can identify that they, too, are your ideal target audience.
2. Then, briefly share a story that either identifies an avatar dealing with this struggle (and the emotions that accompany such) or share a story about how you learned of the issue and began to research the problem more. What did you discover? This shows credibility of your business values and entices them to continue reading for anticipated resolve.
3. Lastly, share what you created or tailored your products and services to do to counter or correct this issue and the fruits of such labor. How did it directly benefit the customer or consumer with original concern?
The most successful small businesses are using digital media to engage with their audience on a personal level, inviting them to hear their story while also being a part of the story as they encourage opinions, questions and requests. Master this storytelling strategy and your small business will be well on its way to becoming an effective communicator on digital media.
Would you like to book a one on one workshop for your business? Perhaps you would like to develop your story and communications strategy? Contact our team today and find out how we can wordsmith for you and help you discover your key messages and unique edge. Contact firstname.lastname@example.org